When Jenny McCarthy went at twitter war with sister-in-law Rhea Wahlberg over her pink hair, Jenny McCarthy Nightlife and the Remember Betty Foundation turned lemons into pink lemonade! The #NightLiftPINK challenge encouraged followers to dye their hair pink and tweet their picture to both Jenny McCarthy and Nightlift with the hashtag #NightLiftPINK and donated $50 to Remember Betty for breast cancer awareness! Not only did this raise thousands of dollars for an amazing cause, it was also the top trending topic on twitter on the first day!

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Source: https://www.nightlift.com/the-nightliftpink-challenge-with-jenny-mccarthy/